‘They want business on board’: How Reform UK is wooing City chiefs at its conference

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Reform UK's top figures are hoping to win over business figures. PA Wire Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report ...

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PA Wire Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report ...</p>\n\n<a href=\"https://www.cityam.com/they-want-business-on-board-how-reform-uk-is-wooing-city-chiefs-at-its-conference/\">Source Link</a>\n\n</div>\n","source":"cityam_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>‘They want business on board’: How Reform UK is wooing City chiefs at its conference</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n‘They want business on board’: How Reform UK is wooing City chiefs at its conference\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-09-01 12:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/they-want-business-on-board-how-reform-uk-is-wooing-city-chiefs-at-its-conference/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Reform UK's top figures are hoping to win over business figures. PA Wire Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report ...</p>\n\n<a href=\"https://www.cityam.com/they-want-business-on-board-how-reform-uk-is-wooing-city-chiefs-at-its-conference/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"CHCO","symbol_name":"City Holding Company","start_time":0,"source_url":"https://www.cityam.com/they-want-business-on-board-how-reform-uk-is-wooing-city-chiefs-at-its-conference/","article_id":"2664880453","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/08/Reform-UKs-top-figures-e1788185517314.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/they-want-business-on-board-how-reform-uk-is-wooing-city-chiefs-at-its-conference/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2664880453","pubTimestamp":1788235200,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"Reform UK's top figures are hoping to win over business figures. PA Wire Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report on how the party’s upcoming conference in Birmingham could determine its political future.By the time Britain’s executives descend on the Reform UK party conference this week, many will already be well-acquainted with the party’s key figures.Over a months-long programme of City breakfasts and West End dinners, senior spokespeople have sought to persuade investors and industrial titans alike of the merits of their radical plans for government. The drive, which according to one party source has at times involved three senior figures being at different Square Mile eateries on any one morning, has been well received from those in attendance – and marks a significant step change from the rough-and-ready approach of Reform’s start-up culture of old.","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"CHCO":"City Holding Company","BK4211":"区域性银行"},"translate_title":"他们希望商业参与进来： 英国改革组织如何在会议上吸引市长","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CHCO":1.5},"content_text":"Reform UK's top figures are hoping to win over business figures. PA Wire Nigel Farage’s Reform UK is on a mission to win over businesses before the next election. Maurício Alencar and Ali Lyon report on how the party’s upcoming conference in Birmingham could determine its political future.By the time Britain’s executives descend on the Reform UK party conference this week, many will already be well-acquainted with the party’s key figures.Over a months-long programme of City breakfasts and West End dinners, senior spokespeople have sought to persuade investors and industrial titans alike of the merits of their radical plans for government. The drive, which according to one party source has at times involved three senior figures being at different Square Mile eateries on any one morning, has been well received from those in attendance – and marks a significant step change from the rough-and-ready approach of Reform’s start-up culture of old.\n\n“Their engagement has been very good,” one attendee told City AM. “The feedback has been positive.”Wooing business chiefs with luxury bites in the capital is nothing new. Tony Blair’s New Labour operation famously launched what became known as their ‘prawn cocktail offensive’, to nullify the Conservatives’ ‘New Labour, New Danger’ messaging. Rachel Reeves’ mirrored that courtship a quarter of a century later in what was dubbed her ‘smoked salmon offensive’.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFarage’s insurgent movement, formed out of the ashes of the Brexit Party in 2021, has opted to treat executives from the worlds of finance, energy and tech with surprisingly continental fare: pastries, cold meats and fruit. \n\nThe series of industry breakfasts have, say lobbyists, been just one part of a major overhaul of Reform’s external affairs operation. On Thursday, the fruits of that push will come to a head at the party’s Birmingham jamboree, where business – and its interests – will be placed at the heart of its conference agenda for the first time. There, the party faithful will rub shoulders with a coterie of industry body chiefs and, in a marked departure from previous gatherings, hear from blue-chip firms as diverse as Google, Cadent Gas and Panmure Liberum.Last year’s gathering intentionally looked more like a Donald Trump rally than traditional conference, devoid of a formal fringe event agenda that, one said, lent it a “decidedly amateur” feel.\n\nSince then, the party has rolled out one of the most intense engagement programmes of all the major parties, say lobbyists, issuing weekly updates on plans and events, and showing signs of some “really deep policy thinking”.“Business interest in Reform UK has sharpened since the last party conference, with a shift towards engaging directly rather than taking a ‘wait and see’ approach,” Fraser Raleigh, managing director at SEC Newgate, told City AM. “At the same time Reform has been encouraging that engagement and strengthening its policy and external affairs teams.”Reform lures business chiefsLabour, the Conservatives and the Lib Dems have all hosted Business Days at their party conferences for years. Reform’s move to follow established political parties is something of a necessity, sources have suggested. The party continues to lead most polls even after a ‘Burnham bounce’. It controls 14 more councils and became the second largest party in both Welsh and Scottish parliaments. And its small business policy platform now covers everything from scrapping GDPR to protecting family firms. \n\n\nCheaper tickets have also helped lure more execs up the M40. Whereas it costs commercial representatives about £780 to get a two-day pass to the conference with access to a lounge where drinks will be hosted by Farage, Labour is charging industry chiefs about £2,425 to get full access to their conference. The Conservatives are charging normal commercial guests £1,485 and £3,500 for those who are attending their Business Day.As a result, Reform has doubled the number of commercial ticket sales from last year, City AM has learned. A separate dinner with key figures from Reform in the main conference hall has also been sold out for over a month. The party says it is investing hard on the banquet, where attendees will enjoy a three-course meal while being serenaded by a military veterans band.Consequently, the demographic of business chiefs attending has gone up a notch. Whereas last year, business representation largely comprised agency lobbyists dispatched on factfinding missions, this year, executives from the companies themselves are coming to engage with top Reform chiefs.\n\n“They clearly do want to get business on board,” the head of government affairs at one FTSE 100 firm said. “That is something that they see as important, and the conference is a big part of that. There are a few big companies circling around it.”","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}