NIQ Global Intelligence Working With Similarweb on AI Shopping Tracking Tool

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NIQ Global Intelligence (NIQ) and Similarweb (SMWB) are building a tracking service to monitor how artificial intelligence software influences online consumer purchases, NIQ said Wednesday.

The joint platform will combine retail sales metrics with digital traffic records to trace the shopping process within generative AI applications.

An initial version of the software is scheduled to launch for specific markets in Q4, the company said.

Shares of NIQ were down more than 1% pre-bell Wednesday, while Similarweb gained over 3%.

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