WPP's (WPP) CMI Media Group said Wednesday it launched a specialty communications business unit focused on medical and scientific engagement.
The unit will provide omnichannel scientific engagement, metrics and clinical insights, cross-functional alignment, and AI-enhanced scientific intelligence, CMI Media said.
It will focus on medical affairs, scientific communications, rare disease, payer and market access, and account-based marketing, the company said.
WPP shares were down 1.9% in Wednesday trading.
Price: 24.30, Change: -0.47, Percent Change: -1.90
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