Adobe to Provide Free AI Creative Tools to Saudi Citizens, Residents
MT Newswires Live
Yesterday
Adobe (ADBE) has expanded its partnership with Saudi Arabia's Ministry of Communications and Information Technology and HUMAIN, the companies said Monday.
Under the deal, Adobe plans to provide Saudi citizens and residents with 12 months of free access to creative tools, Adobe and HUMAIN said in a joint statement.
The program, valued by Adobe at more than $4 billion, will provide eligible users access to Adobe Firefly Standard and Adobe Express Premium features by the end of 2026, the companies said.
Adobe and HUMAIN also plan to develop an image-generation model using Adobe Firefly Foundry that will be tuned to Saudi culture and support Arabic-language prompts.
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