Walmart (WMT) said Thursday it launched Scenario fashion brand for women, offering bohemian items mostly priced under $25.
The retail giant said the 280-piece collection includes apparel, shoes, jewelry, handbags, and accessories.
The launch follows research that found nearly 20% of women ranked "boho" among their top style preferences, with the findings backed by trend forecasting and merchant insights, Walmart said.
The company said it has launched or relaunched 15 fashion private brands over the past five years, which account for more than half of its fashion sales.
Shares of Walmart were down more than 1% in early Thursday trading.
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