GTA VI Extended Look Should Drive Excitement, Pre-Orders

Dow Jones
Aug 28

0811 ET - Take-Two Interactive releases an extended look at Grand Theft Auto VI on Netflix, YouTube and the GTA VI website that features 26 minutes of gameplay. The preview reiterates the game's Nov. 19 launch date and should drive incremental pre-orders, JPMorgan analysts say in a research note. Looking forward, they expect marketing efforts to continue to ramp heading into GTA VI's release. They are also looking for timing updates around the release of GTA VI Online. "We believe a potential GTA VI Online launch into Holiday 2026 would likely support deeper engagement & monetization," they say. JPMorgan remains bullish on Take-Two shares, with the analysts saying the game's upcoming release presents a potential upside for bookings and adjusted EPS estimates over the coming years. Take-Two is up 2.6% premarket.

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