On August 28, Sony rose 3.07% overnight, trading at $24.81/share, with turnover of $222,100. The move was driven by a dual catalyst: the blockbuster performance of its Spider-Man franchise and new AI business initiatives.
Sony and Marvel's co-produced Spider-Man: Brand New Day has reached $23.59 billion in global box office receipts, surpassing Avatar: The Way of Water to rank third in all-time global box office history. The film's China mainland gross has also exceeded 1.5 billion yuan. Since its July 31 theatrical opening, the film logged $655.1 million in US receipts within its first ten days and was one of only eight films ever to exceed $100 million in its second weekend.
Additionally, Sony announced plans to launch an AI-based in-car entertainment agent in early 2027, featuring an original character named Wichef designed for navigation assistance, casual conversation, and brainstorming support. The technology can be integrated into rental cars, buses, and trains via smartphone app. These developments come atop Sony's Q1 operating profit surging 40% with raised full-year earnings guidance, reinforcing broad-based entertainment momentum.
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