Market data collected over the past 24 hours reveals that among China's top 11 liquor products, five advanced, five declined, and one held steady on August 30, with intensified long-short battles ultimately favoring the winning side in terms of trading volume.
On the upside, Feitian Moutai climbed 2 yuan to reach an average terminal retail price of 1,783 yuan, marking its fifth consecutive day of gains and steadily raising its price center. Wuliangye Yibin Co.,Ltd.'s Pu Wu 8th Generation surged 10 yuan to 818 yuan, hitting a near one-month high, while the 1618 variant advanced 7 yuan to 830 yuan, strengthening in a wave-like pattern and reaching its highest level in half a month. Guojiao 1573 gained 4 yuan to 878 yuan with a moderate recovery from lows, and Qinghua Lang soared 10 yuan to 684 yuan, snapping a four-day losing streak with a sharp rebound from its recent trough.
On the downside, Premium Moutai slipped 2 yuan to 2,453 yuan with slightly reduced trading volume. Qinghua Fen 20 edged down 1 yuan to 384 yuan, extending its three-day decline and drifting further below the 400 yuan threshold. Yanghe Dream Blue M6+ fell 1 yuan to 605 yuan, declining for a third straight session while maintaining its range-bound pattern. Gujing Gong Jiu 20 dropped 1 yuan to 527 yuan, continuing its six-day slide in search of downside support. Xijiu Junpin tumbled 7 yuan to 631 yuan, encountering formidable resistance after four consecutive prior gains, leaving uncertainty over whether a periodic pullback lies ahead. Crystal Jiannanchun held steady at 408 yuan, maintaining stable high-level pricing.
The combined terminal retail value of today's 11 major products showed clear improvement, with some previously corrected products experiencing notable recovery. However, divergence in gains and losses remains pronounced, with frequent shifts in momentum. A bundled package of one bottle each from all 11 products would now total 10,001 yuan, up 21 yuan from yesterday, reclaiming the 10,000 yuan threshold and setting a three-day high.
Price data is sourced daily from approximately 200 collection points evenly distributed across major regions nationwide, including designated dealers, social distributors, e-commerce platforms, and retail outlets. Raw sampling reflects actual transaction terminal retail prices processed over the past 24 hours, aiming to provide objective, scientific, and fully traceable market pricing for major liquor products.
With the official iMoutai platform commencing sales at 1,499 yuan per bottle for Feitian Moutai (adjusted to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle starting January 9 (revised to 2,359 yuan on May 16), this new sales channel is progressively exerting magnetic influence on the terminal average retail prices of both products. The daily published liquor prices adhere to volume-weighted calculation rules, with quantifiable pricing incorporated into the terminal retail computations for these two products.
In other key industry news, Wuliangye Yibin Co.,Ltd. released its 2026 semi-annual report on August 28, posting revenues of 28.417 billion yuan for the first half, up 20.87% year-on-year, with attributable net profit of 8.753 billion yuan, surging 89.3%. The company will not distribute interim cash dividends, bonus shares, or capital reserve conversions. The report attributed profit growth primarily to a low base in the prior-year period, combined with solid sell-through of core products during the New Year and Spring Festival peak season. On a quarterly basis, Q2 entered the traditional consumption off-season with revenues declining notably quarter-over-quarter, with Wuliangye products serving as the core growth engine, contributing over 80% of the company's total revenue.