Li Wei: Hisense's Vision Goes Beyond Smarter Displays—Integrating AI Into Everyday Life Through Visual Technology

Deep News
Aug 31

At the August 31 launch of Hisense Visual's AI strategy and JUOS, the company's president, Li Wei, emphasized that displays are everywhere. He stressed that Hisense's goal is not merely to make a screen more intelligent, but to allow AI to enter real life through an increasing number of display terminals—transforming visual intelligence from an aspiration into a tangible reality. He noted that once this capability truly enters households, the next step extends beyond simply connecting more devices. While device linkage addresses connectivity, life coordination focuses on achieving shared goals after understanding. JUOS aims to comprehend people, and Hisense's smart home system connects the home—understanding the immediate needs of a family while ensuring displays, appliances, and services collaborate seamlessly.

Li Wei clarified that Hisense's true intention is not to make people learn to control more devices, but to reduce the number of things demanding their attention at home. Ultimately, all of this traces back to a simple starting point: people. In his view, the more advanced technology becomes, the more complexity should be left to the technology itself; the smarter AI becomes, the more it should preserve the naturalness of life. The future of a better life will evolve from products to scenarios, and from scenarios to contexts, but the ultimate goal remains human happiness. In summary, Li Wei concluded, from seeing the world to understanding a family, AI enhances the display experience.

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