On June 26, Baidu Group-SW fell 3.29% in regular trading, trading at 100.0 HKD/share, with turnover of HKD 261 million. The stock breached the 100 HKD psychological level for the first time since September last year.
On the news front, Baidu Qianfan Coding Plan announced the cessation of renewal services on June 25, just four months after its February launch. The AI coding subscription service, which offered Lite and Pro tiers priced at 40 and 49.9 yuan per month respectively, was terminated due to product strategy adjustments. Simultaneously, the ERNIE Bot official website Q&A portal was closed the same day, with services migrating to the unified Baidu Wenxin website by July 26.
Market concerns over frequent product pivots compounded existing worries about business transition risks. Q1 results previously showed traditional advertising revenue declining 28% year-over-year while quarterly app users fell by 22 million sequentially, raising doubts about whether AI business growth can offset legacy revenue erosion at sufficient pace.
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