During the second-quarter earnings call, Meituan-W (03690.HK) CEO Wang Xing shared updates on the company’s global growth, noting that Keeta achieved profitability in Saudi Arabia just 22 months after launching a pilot in September 2024, reaching a positive turn in July of this year. This marks a faster milestone compared to Hong Kong, where Keeta took 29 months to reach unit economics (UE) profitability.

Wang Xing described Saudi Arabia as a significantly larger and more unfamiliar market than Hong Kong, yet the quicker path to a positive UE model demonstrates that Keeta’s operational framework is highly replicable across international markets. He emphasized that core consumer and merchant needs remain consistent globally: consumers seek a wider variety of quality options, competitive pricing, and dependable rapid delivery, while merchants look for increased orders, fair commission rates, and reliable fulfillment support.

“Our operational goal is consistently to deliver additional value for both merchants and users, which is the fundamental reason we earn trust and build advantages in these markets,” Wang stated. For the second half of the year, Keeta plans to concentrate on enhancing operational efficiency in its existing markets. Additionally, Wang expressed sustained confidence in the long-term potential of the Brazilian market, despite no immediate new market entries.