On August 28, EAST BUY rose 5.12% in regular trading, trading at HK$25.8/share, with turnover of HK$70.66 million, extending the strong rebound since the release of its annual results.

On the news front, EAST BUY reported FY2026 results on August 21 showing total revenue of RMB 5.701 billion, up 29.8% year-over-year. Operating profit reached RMB 663 million, successfully reversing the prior-year loss of RMB 110 million. Net profit attributable to shareholders surged to RMB 544 million, representing an increase of over 86 times. Self-branded product GMV reached RMB 5.4 billion, accounting for approximately 52.6% of total GMV, while second-half revenue growth accelerated to 53.7% year-over-year.

Following the earnings release, multiple institutions have expressed bullish views. Founder Securities maintained a Strong Buy rating, CITIC Construction Investment maintained a Buy rating projecting continued GMV growth over the next three fiscal years, and China Merchants Securities International upgraded its rating to Buy with a target price of HK$27.

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