An AI-generated image depicts the agricultural industrial park of Lanzhou Xinyuan Modern Agriculture Company. Compared to the period around the 14th Five-Year Plan, the number of enterprises participating in Gansu's "Ten-Thousand Enterprises Assisting Ten-Thousand Villages" initiative has surged from 3,089 to 6,676, a 116% increase. Villages involved have grown from 1,482 to 7,141, up 465%, while implemented projects have expanded from 1,163 to 5,977, marking a 414% rise. Total investment has climbed from 17.979 billion yuan to 30.758 billion yuan, a 71.08% increase, creating employment for 152,200 individuals.

Rough calculations show a 30% reduction in water usage per mu and a 40% improvement in water-fertilizer efficiency. After implementing smart agricultural water-saving renovations, water consumption dropped while crop growth improved significantly, noted Wang Fujun, a grower in Nancha Town, Guazhou County. Meanwhile, in the apple base of Toujiazi Town, Huining County, fruit farmers beamed with joy as they observed the branches heavy with fruit. Thanks to leading enterprises facilitating land transfers to establish a 2,000-plus mu apple cultivation base, yields have steadily improved each year, bringing increasingly prosperous livelihoods. These are the fruitful outcomes of the "Ten-Thousand Enterprises Assisting Ten-Thousand Villages" campaign.

With ten-thousand enterprises arriving, ten-thousand villages flourish. Gansu Province has deeply implemented this initiative, focusing on consolidating poverty alleviation achievements. Numerous private enterprises have descended into rural communities, adhering to principles of one village one product, one enterprise one policy, local adaptation, and long-term co-construction. They concentrate on five key areas: industrial cultivation, employment driving, consumption support, public welfare empowerment, and rural governance, transforming corporate advantages into rural development strengths and converting industrial dividends into tangible income gains for farmers, thereby boosting agricultural efficiency, rural vitality, and farmer earnings.

A single mugwort plant connects thousands of households. In Zhongba Town, Li County, mugwort is no longer ordinary wild grass but a wealth-generating crop weaving together numerous families. Gansu Qinyizhen Company, leveraging local resources, has established a 27,900 mu mugwort planting and processing demonstration base, equipped with an 8,000-square-meter standardized processing facility and five modern production lines, forming a comprehensive "one base, three centers" industrial system. This creates a full industry chain encompassing standardized planting, deep processing, research innovation, e-commerce marketing, export trade, and wellness experiences. On the planting side, scale is achieved; on the processing side, depth is realized. Four deep-processing production lines operate efficiently, producing over 30 products including foot baths, moxibustion patches, moxa sticks, moxa cones, moxa tea, and moxa pillows for markets nationwide. As the enterprise grows and the industry expands, local farmers must benefit, stated company head Jiang Yali. Under the "leading enterprise + cooperative + base + farmer" model, Qinyizhen Company links 10 village-level shareholding cooperatives and over 30 specialized cooperatives, radiating across 10 administrative villages for contiguous planting. This tiny mugwort acts like an invisible thread, connecting thousands of households within a single industrial chain. Reflecting on the past, Zhang, a resident of Yuxia Village, marveled that these mugwort plants, once ignored by livestock, have now become golden leaves. Standing on the ridge, he expressed heartfelt admiration for the transformation.

Industrial revitalization is paramount to rural revitalization. Facing challenges of large investments, long cycles, and high risks inherent in agricultural development, many private entrepreneurs harbored doubts: whether to invest, whether returns would materialize, and whether it would lift villagers out of poverty. Addressing these three uncertainties to encourage private investment in agriculture and active participation in comprehensive rural revitalization, Gansu Province unwaveringly supports the private economy with greater efforts, practical measures, and superior services, providing a broader stage for its growth. This ensures private enterprises can invest confidently, operate securely, innovate with focus, and develop with ease. Across the province, private enterprises and商会 organizations adapt to local conditions, boldly innovate, and explore diverse effective "village revitalization" paths, methods, and models, enhancing the initiative's quality and efficiency in serving rural revitalization.

Dayu Water-Saving Group has implemented a smart agricultural water-saving irrigation project in Guazhou County, constructing intelligent drip and sprinkler systems with an integrated water-fertilizer management platform. This has raised farmland irrigation water use efficiency to 92%, benefiting 2,100 households, increasing per-mu annual income by 1,200 yuan, and creating local employment for over 500 rural laborers. Lanzhou Xinyuan Modern Agriculture Company has innovatively developed a "leading enterprise + township + administrative village + base + farmer" model, building "Gansu flavor" brands such as Dongxiang tribute lamb, Yimiao plateau black fungus, and Jinhua chi deep-mountain black fungus, driving average household income up by 30,000 yuan. One enterprise revitalizes one region, as private firms delve into county-specific resource endowments, focusing on profitable industries like specialty farming, agricultural product processing, circular agriculture, and agro-tourism integration. Through tightly linked "enterprise + village collective + cooperative + farmer" models, they enable locals to earn from land leases, wages, share dividends, and home-based income, ensuring diversified and stable earnings. Compared to the pre-14th Five-Year Plan period, participating enterprises have grown from 3,089 to 6,676, villages from 1,482 to 7,141, projects from 1,163 to 5,977, and investment from 17.979 billion to 30.758 billion yuan, while employing 152,200 people. This initiative has become a prominent brand for private sector social responsibility, establishing private enterprises as a vital force in Gansu's rural revitalization.

Recently, at the "Gan Xiaoxing" central factory in Jingning Industrial Park, automated production lines ran at high speed through processes like bubble washing, precision slicing, vacuum crisping, and low-temperature drying. Ordinary apples undergo dozens of steps to become crispy apple chips, shipped nationwide via e-commerce logistics. Fresh fruit worth 2,000 yuan per ton can see its value soar past 100,000 yuan after deep processing. Private enterprises invest sincerely, work diligently, and genuinely connect with farmers to drive prosperity, stated Guo Qizhi, Chairman of the Provincial Federation of Industry and Commerce. In practice, many entrepreneurs actively fulfill social obligations, participating in the initiative and exploring "company + base + farmer" and "village collective + cooperative + base + farmer" operational models, achieving a true transition from assistance to revitalization and guiding collective prosperity.

Across the province, grassroots creativity flourishes with locally adapted, diverse models cultivating rural specialty industries. In Huan County, Qingyang, seven leading enterprises including Zhongsheng Meat Sheep guide locals in grass-sheep industry development, benefiting 48,000 households with per capita income from sheep reaching 7,000 yuan. Qingyang City has developed a "one county one industry" system based on local conditions. Huan County extends the sheep industry chain across grass planting, seed production, breeding, fattening, processing, and sales, boosting product value and forming an intensive, well-supported, fully integrated sheep industry cluster, with sheep-related income accounting for 59% of per capita disposable income. Gansu Yuansheng Agriculture and Animal Husbandry Technology Company has established a green circular system integrating planting and breeding, manure return, and vegetable waste recycling. Through contract farming, it drives over 1,000 surrounding households to cultivate more than 30,000 mu of alfalfa and silage corn, increasing average household annual income by over 30,000 yuan. Jinchang City, leveraging Yongchang County's national modern agriculture demonstration zone and Jinchuan District's provincial agricultural park, has built a 204,800 mu highland summer vegetable green production base and an 188,600 mu high-quality forage base, cultivating ten specialty agricultural parks like Yuansheng dairy sheep, Deyuan chili, and Hailiang Longfeng processing, achieving a 79% agricultural product processing conversion rate.

As private enterprises establish roots in villages, industry chains form, driving nearby employment and stable income growth. Jiuquan Qile Dairy Company promotes scientific breeding models, standardizing and scaling surrounding livestock operations. Over 500 households now raise more than 4,000 dairy cows, with average household annual income rising by over 100,000 yuan. The ultimate goal of enterprise development is to give back to society and serve the people; only when villagers prosper can businesses find broader growth space, noted Zhou Liwei, Chairman of Jiuquan Qile Dairy. In recent years, the company has actively engaged in comprehensive rural revitalization, achieving a virtuous cycle of enterprise growth, dairy farmer income gains, and industry prosperity. With thriving industries, prosperous people, and beautiful villages, Gansu Province guides private enterprises to focus on local specialties, tapping soil resources, amplifying unique advantages, and enhancing production efficiency. By playing the specialty card effectively, the province activates the economic value and development potential of rural resources. Longnan City focuses on specialty product development, creating 16 cultural tourism, agricultural, and logistics industrial parks. Cheng County and Wudu District leverage e-commerce strengths to cultivate nine enterprises with over 100 million yuan in sales and 45 with over 10 million yuan, with the self-built Longnan e-commerce platform hosting over 1,500 merchants and 40,000 products, establishing a three-tier logistics system covering county, township, and village levels. This promotes branded, green development for olive oil, pepper, and cliff honey. Jiuquan City strengthens quality control and traceability systems for enterprises like Haotai Biology, Suoyangchun Biology, Lecuntao E-commerce, and Feitian Melon, launching online stores on JD.com, Taobao, and Pinduoduo. It sells 39 single products across 12 categories including melons, goji berries, cistanche, stone-ground flour, and eight-treasure tea, achieving 80 million yuan in e-commerce sales and opening new online sales channels for agricultural products.

The transition from assistance to revitalization has brought new changes and trends in financial policies supporting the initiative. More financial institutions are explicitly prioritizing support for the campaign. The Agricultural Development Bank of Gansu Branch focuses on specialty advantages in cattle, sheep, vegetables, fruits, potatoes, herbs, grain, and seeds, strengthening chain extension and farmer linkage mechanisms, promoting infrastructure construction, stable agricultural supply, and processed food and dairy industry development. The Agricultural Bank of Gansu Branch has launched innovative products like Hexi Corridor seed industry loans, smart livestock loans, and county tourism development loans, facilitating private enterprise participation in rural industry and construction. Gansu Financial Holding Group leverages multi-business synergy, developing replicable models like "fund investment and attraction + leading enterprise drive" and "guarantee credit enhancement + inclusive coverage expansion." With policy banks and commercial banks as mainstays, private enterprises in the initiative gain broader, more precise, and convenient financial support. Adequate support and industrial implementation not only enrich villagers but also improve village appearance and living environments, giving rural areas both economic value and aesthetic appeal.

A single flower does not make spring, nor does one tree make a forest. In advancing the initiative, how to guide more private enterprises toward comprehensive rural revitalization? Gansu's federation of industry and commerce at all levels is actively exploring and practicing. The provincial federation seizes the opportunity of the All-China Federation's liaison work with 23 national key counties for rural revitalization, combining "inviting in" inspections and "going out" visits to drive cooperation with its executive members and direct chambers of commerce in projects, industries, and public welfare, cultivating demonstration revitalization projects. With 220 special matchmaking sessions and 323 enterprises visiting key counties, 251 enterprises now participate in assistance efforts, adding 118 industrial projects and 151 million yuan in new industrial investment. Sany Heavy Industry invested 600 million yuan in Gulang to build an annual 10,000-ton nano/submicron metal powder production line; Xiamen Hengxing Group invested 164 million yuan in Yongjing County, Linxia Prefecture, for the Yellow River Three Gorges cultural tourism project; Minsheng Bank, Shanghai Huantai, Feihe Dairy, and Shandong Dongming Petrochemical donated 17.14 million yuan in cash and goods to paired counties. Each visit and investment represents genuine assistance. On June 18 this year, the "Brilliant Endeavor Jishishan Tour" main event was held in Dongxiang County, Linxia Prefecture, negotiating project introductions and confirming 27 public welfare projects with donations totaling 13.3283 million yuan, strongly supporting local poverty alleviation consolidation and rural revitalization.

What villages need, private enterprises connect to. After the Jishishan earthquake in December 2023, the Provincial United Front Work Department and Federation of Industry and Commerce mobilized private enterprises and chambers to uphold the spirit of brilliance, fulfill social responsibilities, and lead by example, donating funds and goods for disaster relief and reconstruction. The All-China Federation mobilized 1,743 private enterprises to donate 973 million yuan for Gansu and Qinghai provinces, while Gansu's federation organized 445 enterprises, chambers, and 200 individuals to donate 149 million yuan. Following the 2025 Yuzhong County mountain flood disaster relief, provincial private enterprises donated 188 million yuan in total. Mountains and seas join hands, united in dreams. In this initiative, support from eastern partner provinces and central designated assistance units is indispensable. Gansu focuses on east-west cooperation investment attraction, attracting enterprises for assistance. The Provincial Agriculture and Rural Affairs Department continues to polish brands like "Gansu-Tianjin Co-Revitalization" and "Shandong Enterprises Enter Gansu," hosting "Gansu Flavors Enter Tianjin" and "Gansu Flavors Enter Shandong" series. Eighteen Gansu flavor exhibition centers, 50 supermarket zones, and 143 direct supply bases have been established in both regions, linking over 1,000 enterprises, supermarkets, and social organizations for targeted procurement, union welfare, and public welfare consumption support. This has attracted 29.284 billion yuan in enterprise investment, built 86 industrial parks, and created 256 rural revitalization demonstration villages. Participation in "Strong Collaboration for Revitalization" activities has secured multiple cooperation agreements. Longnan City hosted the "Shandong Enterprises Enter Gansu-Longnan Investment Fair," attracting 154 Qingdao enterprises like Lihe Extraction and Kangda Rabbit Industry, and co-building 16 industrial parks. Promoting "Longnan Goods Enter Qingdao," over 30 specialty product exhibitions generated 4.03 billion yuan in sales. The Qingdao Chamber of Commerce organized 75 enterprises and associations to pair with over 200 villages in Longnan, donating 52.82 million yuan. Pingliang City established the "Tianjin-Gansu East-West Cooperation Specialty Agricultural Products Exhibition Center," operating under a "government platform, enterprise operations, technology participation, farmer benefits" model for wholesale, retail, and local snack services, enhancing product visibility and increasing farmer income.

From transfusion-style donations to造血-style industrial development, from short-term assistance to long-term co-construction, and from single-point support to comprehensive empowerment, Gansu's initiative continues to improve in quality and efficiency, with more substantial projects, tighter interest linkages, and more stable income growth. On July 30, the "Ten-Thousand Enterprises Assisting Ten-Thousand Villages" Gansu Action on-site promotion meeting and "Private Enterprises in Pingchuan" event was held, summarizing progress, exchanging experiences, and deploying next steps. Looking toward the 15th Five-Year Plan, Gansu will continue deep and normalized advancement of the initiative, expanding exchanges, strengthening industrial collaboration, and broadening assistance areas. It aims to guide more private enterprises to actively engage in rural revitalization practice, contributing private sector strength through practical action, and striving to write a new chapter in Gansu's comprehensive rural revitalization and high-quality development.