On August 28, BUSYMING rose 3.06% in regular trading, trading at 438.0 HKD/share, with turnover of 63.56 million HKD. The stock extended its post-earnings rally as multiple institutions upgraded profit forecasts following stronger-than-expected interim results.

BUSYMING reported H1 results on August 24 showing revenue of 44.997 billion yuan, up 60% year-over-year, with adjusted net profit of 2.448 billion yuan, surging 136.6%. Gross margin expanded significantly from 9.3% to 11.5%, driven by scale efficiencies and operating expense control. As of June 30, the company operated 26,405 stores with a net addition of over 4,400 in the first half. Goldman Sachs noted the adjusted net profit exceeded its forecast by 19%, reaffirming a Buy rating with a 581 HKD target. Bank of America raised its target to 550 HKD, while Dongwu Securities lifted its full-year profit forecast to 4.81 billion yuan citing accelerated store expansion and improving scale economics.

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