Luo Yonghao engaged in a heated public dispute with the automotive blogger known as "Chief Old Tear Machine" on Weibo on August 26th, going so far as to issue a pointed warning to car manufacturers collaborating with the blogger.
The outspoken entrepreneur declared that all automakers working with this particular blogger should be on high alert, as he intends to closely scrutinize their product quality issues. However, he was quick to clarify that he is not a "black public relations" operative and will not fabricate problems or engage in defamation; rather, he will only highlight genuine, verifiable issues with their products.
The feud traces its origins to Luo Yonghao's donation of 100,000 yuan to a shop owner in Hunan who supported an elderly person but faced a counterclaim for compensation. The blogger "Chief Old Tear Machine" publicly mocked the donation, dismissing it as a bid for online attention, sneering that "an internet celebrity is just an internet celebrity," and arguing that what the shop owner truly needed was judicial fairness and social justice rather than money.
Luo responded with characteristic ferocity, directly labeling the blogger a "pure流氓 hooligan and scoundrel." He then issued a stern advisory to the marketing and public relations departments of both Arcfox and Chery, urging them to refrain from hiring such individuals for their product launch events in the future, describing the blogger as someone who takes money yet causes harm to those who pay him.
Going even further, Luo offered his services free of charge to any automaker that believes it has been wronged by this critic's reviews. He expressed empathy for brand public relations teams, acknowledging that they often face unfair accusations but are constrained from responding officially. He offered to handle such situations on their behalf, both publicly and behind the scenes, to clarify misunderstandings and mitigate reputational damage at no cost.
The relentless barrage of messages targeting the blogger suggests that Luo's patience has been pushed to its limits. However, some netizens speculate that this may be a calculated move by Luo to establish a foothold in the auto review industry, potentially positioning himself for future commercial opportunities and brand partnerships in this new domain.
While the blogger behind this column holds no strong personal feelings toward Luo Yonghao, either positive or negative, there is genuine admiration for his remarkable ability to generate trends, lead public discourse, and control the narrative. This is a skill that few can match, as evidenced by how the Xibei Prepared Dishes controversy escalated into a full-blown storm that swept through the entire restaurant industry.
Regardless of how the public interprets Luo's motives behind his donation to the Hunan shop owner, the fact remains that he willingly put real money on the table to comfort a "wounded heart." While some may find his high-profile approach off-putting, this columnist believes Luo's donation stems from genuine goodwill and a broader sense of compassion.
In situations where legal proceedings move slowly or the parties involved simply lack the resources to endure prolonged battles, this kind of public safety net might be the most powerful force to ensure that good people do not lose heart. Whether the "Chief Old Tear Machine" will offer an apology or issue a response to Luo remains to be seen. If he remains silent, it could be interpreted as an admission that Luo is right; if he responds, he may find himself on shaky moral ground.
The question posed to readers is: if you found yourself in a similar confrontation with someone like Luo Yonghao, how would you handle it? We invite you to share your thoughts in the comments section below.