At the 2025 annual general meeting of Kweichow Moutai Co.,Ltd., acting CEO Wang Li responded to investor inquiries regarding cross-border collaborations and brand partnerships. Wang Li noted that the company invested significant effort last year in establishing a comprehensive asset management system, which comprises four key components: physical assets, intangible assets, digital assets, and intellectual capital. The management of intangible assets has been elevated to a high strategic priority, including decision-making processes related to them. Consequently, the company will exercise great caution in future brand partnership ventures.

Wang Li stated, "We must evaluate whether any co-branding collaboration aligns with our strategic direction and business model. Our brand is built for enduring legacy, not fleeting internet fame."