In a dedicated effort to implement the strategic plans outlined at the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China, which focus on accelerating agricultural and rural modernization and advancing comprehensive rural revitalization, China United Network Communications Limited is actively fulfilling its responsibilities as a central state-owned enterprise. To solidify its ongoing commitment to normalized consumer support, a special event titled "China Unicom Inner Mongolia Branch Consumer Support Enters Alxa League and Dragon Boat Festival Agricultural Aid for the People" was successfully held on the morning of June 17th at the China Unicom Alxa League branch.
The event was graced by the presence of several key leaders, including Hu Aoyun, Secretary of the League Committee of the Communist Youth League, Chairman of the League Youth Federation, and Director of the League Young Pioneers Work Committee; Yang Bateer, Director of the Organization Department of the League Direct Organs Work Committee; Chao Lumen, Head of the Market Division of the League Agriculture and Animal Husbandry Bureau; and Liu Dou, Director of the Office of the League Commerce Bureau. They were joined by the leadership team and all staff members of the Alxa League branch in this collective endeavor.
The event innovatively adopted a tripartite support model combining "on-site tasting, online promotion, and centralized procurement," effectively deepening the impact of consumer support initiatives. The venue buzzed with activity as a diverse array of agricultural and specialty products were displayed, accompanied by traditional Dragon Boat Festival folk games and cultural activities, creating an atmosphere filled with laughter and joy.
Young league members transformed into "product ambassadors," donning distinctive Mongolian robes to enthusiastically present and promote the exhibits. They showcased over 60 types of featured agricultural and sideline products from the group's four designated support counties and local Alxa producers. Attendees were invited to sample and appreciate a wide range of high-quality goods, including quinoa meal replacement biscuits from Guyuan, Hebei; chia seed protein nut oat bars from Kangbao; black honey, corn, and rice from Raohe, Heilongjiang; as well as local specialties such as Cistanche camel milk powder and a series of camel milk products, all of which received high praise from those present.
Secretary Hu Aoyun and the party committee leadership of the league branch took the lead in selecting and purchasing products, while staff members simultaneously used their mobile phones to buy their preferred agricultural items through online platforms. This distinctive Dragon Boat Festival agricultural support exhibition not only vividly demonstrated the fruitful results of consumer support efforts but also highlighted China Unicom's commitment to its corporate mission and its role in driving rural revitalization.
Beyond the on-site event, the Youth League Committee of the Alxa League branch, in collaboration with the League Committee, utilized the enterprise's new media matrix to conduct comprehensive online promotional campaigns. These efforts broke through geographical limitations, continuously enhancing the brand influence of local agricultural and livestock products and helping Alxa's high-quality offerings reach broader markets beyond the Gobi region.
Consumer support serves as a vital instrument for central state-owned enterprises to fulfill their social responsibilities and promote shared prosperity, as well as an effective pathway to unite societal goodwill and empower the development of rural specialty industries. This Dragon Boat Festival agricultural support event in Alxa precisely implemented concrete consumer support measures, deepened collaboration between enterprises and local governments, expanded sales channels for local agricultural and livestock products, effectively alleviated production and sales challenges for farmers and herders, and further strengthened the bonds between the enterprise and the local community.
Looking ahead, China Unicom Inner Mongolia Branch will uphold its original mission as a central enterprise, systematically advancing consumer support, industrial support, and digital empowerment initiatives. The company will continue to deepen comprehensive, multi-level strategic cooperation with various leagues and cities, constantly innovating support pathways, expanding the dimensions of assistance, and consolidating the effectiveness of its efforts. By invigorating rural industrial momentum through consumer vitality and empowering comprehensive rural revitalization through digital capabilities, the company aims to persistently contribute to increasing farmers' and herders' incomes and promoting the high-quality development of agriculture and animal husbandry.